Vineeta Singh and husband Sugar Cosmetics

 

Both my parents worked & I left home at 17, so didn’t get a whole lot of time with them. However, it was the 3 simple things they reinforced over and over that ended up making the greatest difference to my life:
1) Ambition is good. For girls too!
2) Good things take time, patience & a lot of hard work.
3) Health is the real wealth.

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Vineeta: "Are we ready for this?"

Asked ourselves this 10 years back
When we were contemplating starting up again
After founding startups earlier that had failed to scale

Asked ourselves this 7 years back
When the company was struggling to stay afloat
And we somehow poured all our learnings
Of the first three years - into one unlikely decision
To try and launch a brand in this space

SUGAR Cosmetics

Asking ourselves this today again
As we head out this weekend
For our largest offsite retreat till date

"Are we ready for this?"

...

Over the last 10 years of building this company
If there's one thing I've realized, then it's this.

You're never really ready...
And you're never really not ready.

But as long as you're willing
To put your heart into something
You feel strongly about
At least you'll have the calming peace
Of knowing that you tried.

The body will tire. The mind will fatigue.
But the heart won't know, won't care, won't stop.

This is who we are.

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